Help Makerble Make It Fun To Fund Social Impact

The traditional metric of charity is the amount of money you give. Where’s the fun in that?

Makerble.com

Matt Kepple, a serial social entrepreneur and founder of Makerble, wanted to take this challenge head on and is creating a crowd-funding plattform that highlights the amount of change or social impact a given funded project achieves.

Through elements of gamification, Makerble aims to stimulate funders to share social impact metrics with other funders.

Kepple writes of AnimalProtector.org.uk, a plattform with a similar model:

Open and honest updates about project progress have actually led to donors publicly increasing their monthly donations via the platform and other donors seeing that behaviour and mirroring it. (Makerble.com: Proof of Concept)

Makerble could create an eco-system in which both funders and entrepreneurs aim for maximal impact as a measure of success, rather than isolating the amount of funding received. Everybody wins.

Makerble is UnLtd’s Big Venture Challenge Winner for 2013 – 2014. UnLtd, a «provider of support to social entrepreneurs», has pledged to match up to £100k to fund Kepple’s startup. We want you to help Kepple succeed.

How to contribute

  • Matt Kepple

    Do let me know any feedback you have about Makerble. Opportunities you feel we can exploit and risks you feel we should be conscious of.

    • I have a feeling that what you are ultimately aiming for is an enhanced shared experience between the donor and the benefactor. Is this the case?

      Do you have any examples of such enhanced experiences?

      For example, the likelyhood of having a story to tell about your experience of contributing to a charity is much larger if you, in addition to just giving money, also actively participate in the charity itself.

      For some, telling the stories afterwards, is just as important as the experience itself.

  • Matt Kepple

    Hi Tom, shared experience is an element of what we are doing and you make a good point around the experience of participation being an important one. Shared experience in the charity sector doesn’t appear to be something that there exists a lot of unfortunately.

  • Merete Grimeland

    Hey Matt! This looks really interesting, and something that we, as in the field of measuring social metrics, are getting ready for. It must be a huge challenge working in a non-profit and, in some cases, measure success/metrics that might not be there, but in fear of loosing funding for next round, you must conclude with success. It builds a climate where fear of failure is dominating.

    I really liked this video on Ted about just this: http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html?

    I also attended FailCon in Oslo last week, and I had the good fortune of seeing Ashley Good talk about failure in non-profits. Here´s a little bit about her: http://failforward.org/the-team/

    So I guess what I´m trying to say is that I hope Makerble can do something about this by opening up this process. I signed up to become a donor tester, and I´m really looking forward to trying it out.

    • Matt Kepple

      Hi Merete, thanks for your comment. With Makerble we’re creating an open platform in the sense that non-profits can share the stories and metrics which are relevant to them. The intention is to show non-profits that we’re on their side as opposed to trying to get them to fit our agenda too much. The Dan Pollata talk is certainly thought-provoking and its important for the public to be more aware of the work behind the scenes which needs to go in to creating projects on the ground. As for Fail Forward, thanks so much for making me aware of them. Are you in a position to introduce me to any of the team there? DM me on Twitter/Facebook and I’ll send you my email address. And thank you for signing up to be a donor tester, your feedback will be really helpful during our alpha phase!